Meet Spry Team Member Keith Martin

spry team tuesday x keith martin

Meet the team behind Spry’s compliance solution. Each week we share stories from the team at Spry highlighting their journey to joining the team, the work they do, and some quirky fun along the way.

Keith Martin

Position on the Team: Board Advisor

Hometown: Owensboro, Kentucky

Joined the Team: November 2020

Tell us a little bit about your background and what you did prior to joining Spry:
CPA who worked in intercollegiate athletics for over 30 years and was at the NCAA for approximately 29 years.

In your own words, what do you do at Spry:
Advisory Board Member who assist the Spry Executive Team with strategic direction.

What has been your favorite moment while being a Spry team member?
Working with a young talented innovative team who works hard in developing customer solutions.

What do you like to do in your spare time?
Watch and attend college football, basketball and NFL football games.

What is your favorite college sport to watch?

Did you play a sport in college? If so, tell us about your experience as a student athlete:
I played college football at the University of Kentucky where I met lifelong friends. I met my future wife of 37 years who was a student trainer at the time. It helped me build life skills that guides me toward success in my personal and professional life.

What is your biggest hope that NIL unlocks for student athletes?
The ability to educate student athletes of the NIL opportunities and to develop skills that will assist them in a successful career path.

If you could give one piece of advice to student athletes, what would it be?
Take advantage of the resources you have around you to assist you with your career path. Be bold!

Read next: Meet Ellen Zavian, Spry’s Board Advisor

Lyle Adams


Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.