Spry 5 – November 9, 2021
NIL is moving into November
There always seems to be a lot happening in the NIL space and the past few weeks have been more of the same. Deals are being signed and conversations about the real change that NIL legislation is bringing keep making headlines. While watching the market grow and shift, Spry continues adjustments to the product in an effort to stay at the forefront of NIL.
ALL WORK AND NO PLAY – NOT ANYMORE
NIL is adding to the strain facing the those working in collegiate athletics
Sports industry executives are taking a hard look at the collegiate sports work environment. Stressful jobs with long hours are losing their luster in this post-pandemic world of “work from home” opportunities.
PREPARING A NIL POLICY NOW CAN SAVE HEADACHES LATER.
Tips to prepare your Institution’s NIL policy
By having a detailed NIL policy in place, Institutions can prepare themselves and student-athletes for the future. NIL compliance is brand new and there are many gray areas on a national level. This article, the second of a 2 part series, provides advice on how to get started in preparing your institution’s policy.
ATHLETES HAVE DIFFERENT APPROACHES TO NIL
Where are the deals for Paige Bueckers?
Paige Bueckers was set to be one of the most marketable players in college basketball. But overall, her jump into NIL opportunities has been thoughtful and deliberate, some may be wondering why they don’t see her name associated with more brands. Read more about her personal NIL strategy here.
SOCIAL MEDIA CAN MAKE ALL THE DIFFERENCE
Instagram is just one way to reach fans
Social media is one of the easiest and least expensive ways for student-athletes to market themselves. By gaining followers and adding tracking metrics to their posts, they can prove their value to brands who are looking reach specific markets. How do student-athletes know their social media reach, here is a little more insight.
TIMING IS EVERYTHING – ESPECIALLY IN NIL!
NCAA suspends Illinois star center for selling memorabilia before NIL
The Kofi Cockburn story is a great example as to why student-athletes should track all NIL disclosures. The NIL rules continue to change and while this specific situation occurred before NIL legislation passed, we don’t know how things will change moving forward.
