New seasons bring new changes
As the fall sports season begins to wind down and championship trophies are awarded, student-athletes will have time to reflect on their sports seasons. Some will look at the on-field successes and failures while others will analyze their NIL opportunities and earnings. Now is a good time to recap the NIL transactions we have seen taking place and also look at how the NIL conversation continues to pivot, for example into high school sports. But as we know, “to everything, there is a season.”
IT’S WORKING! FANS SUPPORT THE BRANDS THAT HAVE ALIGNED THEMSELVES WITH STUDENT-ATHLETES.
Paying student-athletes pays off!
Brands that have aligned themselves with student-athletes are starting to see the rewards! Often these brands are viewed favorably, especially among sports fans, for supporting student-athletes in NIL deals. Read more to see how sports fans reveal their satisfaction with brands choosing to spend their money on NIL deals.
THERE ARE MANY GREY AREAS WHEN IT COMES TO BRANDS OFFERING NIL DEALS
Right or wrong? Who decides?
There is something about “student-athletes” that we want to protect. Is it because of their age? Or because they are at school? That is why there is a lot of conversation about these “taboo” (alcohol, gambling, etc) NIL opportunities. Many of these deals are the first of their kind, so we do not know what to expect. But the only way to find out is to keep moving forward.
AT WHAT POINT ARE STUDENT-ATHLETES READY TO SEIZE THEIR OWN NIL OPPORTUNITIES
Are high school students ready for NIL?
As fast as institutions are putting NIL procedures in place, they are being faced with new challenges. Some states are discussing legislation that allows high school student-athletes to take advantage of their name, image and likeness. It will be interesting to watch and see how this next level unfolds.
IN CASE YOU MISSED IT, NL OPPORTUNITIES ARE APPROVED FOR NY HIGH SCHOOL ATHLETES
Revisions to amateur rules allow NY state athletes NIL opportunities
Just this week, NY has revised language establishing amateur status. Now, high school athletes have the unique opportunity to use their NIL to secure deals and potentially affect their recruiting strategies.