Southwest Minnesota State University Athletics Announces Partnership with Spry

From SMSU Athletics

MARSHALL, Minn. – Southwest Minnesota State University has announced a new partnership with Spry, an industry-leading, all-in-one athletics management platform, providing the university with a comprehensive solution to enhance operational efficiency, compliance, and student-athlete engagement across its athletics department.

Through this partnership, SMSU will strengthen and modernize its athletic operations by leveraging a centralized platform, bringing recruiting, compliance, communication, paperwork, and roster management together in one intuitive system. Spry was built to help institutions centralize and streamline key administrative functions across its athletic programs, giving staff a more unified and efficient way to manage day-to-day responsibilities.

As a result, SMSU will save valuable staff time, reduce administrative costs, and operate with greater clarity and control, ultimately enabling the athletic department to dedicate more resources and attention to enhancing the student-athlete experience and driving competitive success.

“We are thrilled to partner with Southwest Minnesota State University,” said Lyle Adams, CEO of Spry. “SMSU has a strong commitment to their student-athletes, and we believe the Spry platform will be an invaluable asset in helping them achieve new levels of operational excellence and institutional alignment. This partnership underscores the growing need for integrated software solutions in collegiate athletics, and we look forward to supporting SMSU’s mission for years to come.”

“As we looked for ways to be innovative in how we operate, Spry stood out for its design and commitment to customer success,” said Travis Whipple, Vice President of Athletics. “We want tools that are built for institutions like ours, and Spry has demonstrated that commitment. Their platform will help us increase efficiency, reduce administrative friction, and ultimately better support our student-athletes, coaches, and staff.”

The implementation is underway, with full adoption planned before the start of the next academic year. Both organizations anticipate that the digital transformation facilitated by Spry will set a new standard for efficiency and strategic management within the Northern Sun Intercollegiate Conference.