News and Events

Spry 5 – December 21, 2021

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spry feature dec

That’s a wrap!

In the last of issue of the Spry 5 for 2021 we reflect on some of the deals and transactions that have taken place since the introduction of NIL.


HOW NIL IS AFFECTING RECRUITING

UT players see the benefits of NIL

UT alumni are basically paying players to come to their schools, and that’s a massive boom to recruiting. By procuring deals with local businesses that include a charitable endeavor, UT football players are securing a new type of NIL deal.

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GATORADE MAKES AND NIL SPLASH

Beuckers is first NCAA athlete to sign with Gatorade

We’ve been following Page Beuckers since the early NIL conversations. By Gatorade signing her as their first NCAA we see confirmation that NIL deals are not only for men’s football stars but for all athletes.

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WWE takes on NIL

WWE creates a pipeline for future athletes

The WWE is planning to use the NCAA’s new NIL rules as a way to form a pipeline for its developmental system. WWE signed on athletes from four sports: wrestling, football, basketball and track and field.

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TWO HEADLINE NIL DEALS MAY BE PROHIBITED

The NCAA is trying to determine deals qualify as a pay-for-play.

It has been reported that the NCAA is looking into a pair of high-profile NIL deals involving football players at Brigham Young University and the University of Miami. The investigation provides insight as to how the NIL school-by-school and state-by-state nature of the space has created confusion surrounding the rules and their enforcement.

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NIL STAR IS INJURED

Several weeks ago we reported that Paige Buekers signed the first NIL deal with Gatorade. Sadly just after that report, Bueckers injured her leg. This article provides some color on the injury and her projected recovery.

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NIL DEALS HITS HIGHSCHOOL

Basketball players shoot for the stars

In NY State, one of the first states allowing high school students to monetize their NIL, two basketball players from The Bronx, are ready to cash in on their immense talent. They have signed on with social media company Spreadshop for a sponsorship deal in which they can begin to create their own personal brand on the organization’s platform.

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LYLE ADAMS
Lyle Adams

Spry’s Founder and CEO & NCAA Men’s Soccer Champion

Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.