On May 6th, 2021, Georgia passed a Name, Image, Likeness (NIL) law for their colleges and institutions. Georgia will be one of the first states to see the legislation go live, as it is effective July 1, 2021. Governor Brian Kemp signed House Bill 617 allowing intercollegiate student athletes the ability to earn compensation for the use of their NIL.
Bill
Status
Signed Into Law
Effective
Date
07/01/2021
NCAA
Institutions
31
Estimated
NCAA Athletes
9,300
High School
NIL Legislation
No
Last Updated 08/22/22
This bill was introduced to Georgia’s House of Representatives in late February 2021, and took a little over two months to pass through the Senate and the House, and ultimately, be signed into law. The following components have been spelled out from the Bill:
Now that Student Athletes will have the ability to profit off of their name, image and likeness, they have to remain conscious about certain thresholds that could have certain tax consequences. Specific to the State of Georgia:
A Law to provide that student athletes participating in intercollegiate athletic programs at postsecondary educational institutions may receive compensation for the use of the student athlete’s name, image, or likeness; to provide for application to intercollegiate athletic associations; to allow for professional representation of such student athletes participating in intercollegiate athletics; to provide for findings; to provide for definitions; to provide for related matters; to provide for an effective date; to repeal conflicting laws; and for other purposes.
Georgia NIL started on July 1, 2021, per the NCAA Interim Policies and with the passage of House Bill 617, Georgia State NIL laws also took effect on July 1, 2021.
Georgia NCAA Student-Athletes will be able to earn compensation for the use of her or his name, image, or likeness (NIL) through a multitude of different opportunities. Student-Athletes can now make money for things such as endorsements, sponsorships, appearances, autographs, memorabilia, podcasts, camps, clinics, private lessons, crowdfunding, and many more!
Both athletes and administrators in the State of Georgia should start by making sure they have a proper understanding of the rules and regulations set-forth by House Bill 617. A working-knowledge of the ‘Dos and Don’ts’ for Georgia NIL will allow all parties to safely and successfully navigate the new landscape. The next most important aspect would be the compliance component of NIL. Not only do students need to make sure they are entering agreements that are compliant with the passed state regulations, but they need to make sure they are transparent with their school to avoid any institutional conflicts.
All institutions with NCAA athletic programs are affected by NIL. In the state of Georgia, the following schools will be affected:
D1
D2
D3
NAIA
NJCAA
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