Kentucky NIL Law for NCAA

On June 24th, 2021, Kentucky enacted a Name, Image, Likeness (NIL) law for their colleges and institutions. Kentucky is one of the first states to see the legislation go live, as it is effective July 1st, 2021. Governor Andy Beshear signed Executive Order 2021-418 allowing intercollegiate student athletes the ability to earn compensation for the use of their NIL.

UPDATE: On March 8, 2022, the Kentucky Senate unanimously approved Senate Bill 6 which aims to extend the Executive Order with more concrete guidelines on collegiate student-athletes profiting off their NIL. This bill allows intercollegiate student-athletes the ability to earn compensation for the use of their name, image, and likeness according to KY state legislation.

BILL STATUS: Signed into Law (Executive Order)
EFFECTIVE DATE: 07/01/2021
NCAA INSTITUTIONS: 13
ESTIMATED NCAA ATHLETES: 3,900

Last Updated 04/04/22