What is the Kentucky NIL Law?
“The General Assembly recognizes that student-athletes possess property rights in their name and likeness and should be protected from commercial exploitation, and no state law or regulation prevents the postsecondary educational institutions located in the Commonwealth from allowing their student-athletes to earn compensation for the commercial use of their name, image and likeness.” -Governor Andy Beshear
When does Kentucky NIL Compliance Start?
Kentucky NIL started on July 1, 2021, per the NCAA Interim Policies and with the implementation of Executive Order 2021-418, Kentucky State NIL laws also took effect on July 1, 2021.
How does Kentucky NIL affect NCAA Student-Athletes?
Kentucky NCAA Student-Athletes will be able to earn compensation for the use of her or his name, image, or likeness (NIL) through a multitude of different opportunities. Student-Athletes can now make money for things such as endorsements, sponsorships, appearances, autographs, memorabilia, podcasts, camps, clinics, private lessons, crowdfunding, and many more!
What are Kentucky Name, Image, and Likeness Best Practices?
Both athletes and administrators in the State of Kentucky should start by making sure they have a proper understanding of the rules and regulations set-forth by Executive Order 2021-418. A working-knowledge of the ‘Dos and Don’ts’ for Kentucky NIL will allow all parties to safely and successfully navigate the new landscape. The next most important aspect would be the compliance component of NIL. Not only do students need to make sure they are entering agreements that are compliant with the passed state regulations, but they need to make sure they are transparent with their school to avoid any institutional conflicts.