What is the Massachusetts NIL Law?
The Massachusetts NIL Law is a bill authorizing an intercollegiate athlete at a postsecondary educational institution to earn compensation for the use of her or his Name, Image, or Likeness (NIL), and prohibits a postsecondary institution from preventing an athlete from earning NIL compensation.
When does Massachusetts NIL Compliance Start?
Massachusetts NIL started on July 1, 2021, per the NCAA Interim Policies. If and when Senate Bill 2454 is passed into law, Massachusetts State NIL laws would take effect on immediately.
How does Massachusetts NIL affect NCAA Student-Athletes?
Massachusetts NCAA Student-Athletes will be able to earn compensation for the use of her or his name, image, or likeness (NIL) through a multitude of different opportunities. Student-Athletes can now make money for things such as endorsements, sponsorships, appearances, autographs, memorabilia, podcasts, camps, clinics, private lessons, crowdfunding, and many more!
What are Massachusetts Name, Image, and Likeness Best Practices?
Both athletes and administrators in the State of Massachusetts should start by making sure they have a proper understanding of the rules and regulations set-forth by Senate Bill 2454. A working-knowledge of the ‘Dos and Don’ts’ for Massachusetts NIL will allow all parties to safely and successfully navigate the new landscape. The next most important aspect would be the compliance component of NIL. Not only do students need to make sure they are entering agreements that are compliant with the passed state regulations, but they need to make sure they are transparent with their school to avoid any institutional conflicts.