South Carolina NIL Law for NCAA

On May 6th, 2021, South Carolina passed a Name, Image, Likeness (NIL) law for their colleges and institutions. Governor Henry McMaster first signed Senate Bill 685 allowing intercollegiate student-athletes the ability to earn compensation for the use of their NIL set to go live, effective July 1, 2022. However, Attorney General Alan Wilson certified the bill on July 1, 2021, making it effective immediately but was suspended for 2022-23 school year.

House Bill 4957 was introduced in January 2024 provide NIL guidelines for student athletes. Governor Henry McMaster on May 21, 2024, and took effect immediately.

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Bill
Status

Signed Into Law

Effective
Date

5/21/2024

NCAA
Institutions

Estimated
NCAA Athletes

7,800

High School
NIL Legislation

Last Updated 08/12/22

South Carolina NIL Law

House Bill 4957:

Be it enacted by the General Assembly of the State of South Carolina:

Definitions

SECTION 1. Section 59‑158‑10 of the S.C. Code is amended to read:

Section 59‑158‑10. For the purposes of this chapter:

(1) “Athlete agent” means a person who is registered with the Department of Consumer Affairs pursuant to Section 59‑102‑60 or Section 59‑102‑80. If an athlete agent is an attorney, then he must also be a member in good standing of a state bar association.

(2) “Compensation” means any remuneration, in cash or in kind, whether provided at the time or at any subsequent date, to an intercollegiate athlete. “Compensation” does not mean any grant, scholarship, fellowship, tuition assistance, or other form of financial aid provided to a student for pursuing a post‑secondary education.

(3) “Institution of higher learning” means any post‑secondary educational institution, including a technical or comprehensive educational institution.

(4) “Intercollegiate athlete” means an individual who has graduated from high school that engages in, is eligible to engage in, or may be eligible in the future to engage in an intercollegiate sport. If an individual is permanently ineligible to participate in a particular intercollegiate sport, then the individual is not an intercollegiate athlete for the purposes of that sport.

(5) “Intercollegiate sport” means a sport played at the collegiate level for which eligibility requirements for participation by an intercollegiate athlete are established by a national association that promotes or regulates collegiate athletics.

(6) “Name, image, or likeness activities”, “name, image, or likeness contract”, “NIL activities”, or “NIL contract” means an agreement in which an intercollegiate athlete participating in intercollegiate sports authorizes a person to use his name, image, or likeness and, in return, receives consideration. This term shall include, but is not limited to, endorsement contracts.

(7) “Third party” means, with respect to an intercollegiate athlete, any entity other than the institution of higher learning in which the intercollegiate athlete is enrolled.

NIL agreements, institutional facilitation and compensation, prohibited acts

SECTION 2. Section 59‑158‑20 of the S.C. Code is amended to read:

Section 59‑158‑20. (A) An institution of higher learning or any officer, trustee, director, or employee may directly or through an agreement with a third party, identify, create, solicit, facilitate, and otherwise enable opportunities for a currently enrolled intercollegiate athlete to earn compensation for the use of the intercollegiate athlete’s name, image, or likeness. An institution of higher learning may grant permission to intercollegiate athletes to use its trademarks and facilities.

(B) An institution of higher learning may not receive compensation or fees directly from an intercollegiate athlete related to the facilitation of NIL.

(C) No appropriated funds of an institution of higher learning may be used to pay an intercollegiate athlete compensation for the use of their name, image, and likeness.

(D) Compensation earned by an intercollegiate athlete for the use of his name, image, or likeness must represent payment for the use of his name, image, or likeness, independent of, rather than as payment for, his athletic participation or performance unless otherwise permitted or authorized by a collegiate athletic association and institution of higher learning policy, a court order, or a settlement agreement.

Extension of NIL agreements beyond participation eligibility prohibited

SECTION 3. Section 59‑158‑30 of the S.C. Code is amended to read:

Section 59‑158‑30. A name, image, or likeness contract with an intercollegiate athlete may not extend beyond their eligibility to participate in an intercollegiate athletics program at an institution of higher learning.

Institutional liability protections, athletic associations and conferences

SECTION 4. Section 59‑158‑40 of the S.C. Code is amended to read:

Section 59‑158‑40. (A)(1) An institution of higher learning may prohibit an intercollegiate athlete from using his name, image, or likeness for compensation if the proposed use of his name, image, or likeness conflicts with institutional values as defined by the institution of higher learning.

(2) An intercollegiate athlete may not earn compensation for the use of his name, image, or likeness for the endorsement of tobacco, alcohol, illegal substances or activities, banned athletic substances, or gambling including, but not limited to, sports betting.

(B) An institution of higher learning or any officers, trustees, directors, employees, including athletics coaching staff, may not be liable for any damages to an intercollegiate athlete’s ability to earn compensation for the use of the intercollegiate athlete’s name, image, or likeness resulting from decisions or actions routinely taken in the course of intercollegiate athletics. However, nothing in this section should be construed to bar any common law claims by intercollegiate athletes of fraud, fraudulent misrepresentation, or intentional misrepresentation.

(C) An athletic association, an athletic conference, or any other group or organization with authority over an intercollegiate athletic program at an institution of higher learning to which this chapter applies may not:

(1) enforce a contract term, a rule, a regulation, a standard, a bylaw, guidance, or any other requirement that prohibits the institution from participating in intercollegiate sports or otherwise penalizes the institution, the institution’s intercollegiate athletic program, or intercollegiate athletes for performing, participating in, or allowing an activity required or authorized by this chapter; or

(2) prevent an institution of higher learning from establishing agreements with a third‑party entity to act on the institution’s behalf to identify, facilitate, enable, or support an intercollegiate athlete’s name, image, or likeness activities.

Disclosure of NIL agreement terms, limitations

SECTION 5. Section 59‑158‑50 of the S.C. Code is amended to read:

Section 59‑158‑50. (A) If an institution of higher learning collects, retains, or maintains copies or summaries of the terms of an intercollegiate athlete’s name, image, or likeness contract or proposed contract detailing compensation to the intercollegiate athlete for the use of the intercollegiate athlete’s name, image, or likeness or athletic reputation, the documentation may not be considered a public record under Section 30‑4‑20(C) unless they are a party.

(B) An institution of higher learning may not be compelled to disclose the information to a collegiate athletic association, athletic conference, or other group or organization with authority over an intercollegiate athletic program at an institution of higher learning.

Interpretation of chapter, athlete agent compliance with federal law

SECTION 6. Section 59‑158‑60 of the S.C. Code is amended to read:

Section 59‑158‑60. (A) If there is a conflict between the provisions of this chapter and those of Chapter 102, then the provisions of this chapter govern. An athlete agent representing an intercollegiate athlete in a transaction authorized pursuant to this chapter also shall comply with all provisions contained in Chapter 102 that do not conflict with the provisions of this chapter.

(B) An athlete agent shall comply with the federal “Sports Agent Responsibility and Trust Act”, 15 U.S.C. Sections 7801‑7807.

Athlete agents, exemption for institutions of higher learning

SECTION 7. Section 59‑102‑20(2)(b) of the S.C. Code is amended to read

(b) does not include an individual who:

(i) acts solely on behalf of a professional sports team or organization;

(ii) is a licensed, registered, or certified professional and offers or provides services to a student athlete customarily provided by members of the profession, unless the individual:

(A) also recruits or solicits the athlete to enter into an agency contract;

(B) also, for compensation, procures employment or offers, promises, attempts, or negotiates to obtain employment for the athlete as a professional athlete or member of a professional sports team or organization; or

(C) receives consideration for providing the services calculated using a different method than for an individual who is not a student athlete; or

(iii) is an institution of higher learning or an employee or contractor employed by an institution of higher learning.

Athlete agent compensation for NIL agreements

SECTION 8. Section 59‑102‑100(H) of the S.C. Code is amended to read:

(H) An agency contract for name, image, or likeness activities, as defined in Chapter 158, Title 59, may provide for athlete agent compensation but may not exceed twenty percent of the name, image, or likeness contract.

Repealed

SECTION 9. Sections 59‑158‑70 and 59‑158‑80 of the S.C. Code are repealed.

Time effective

SECTION 10. This act takes effect upon approval by the Governor.

Ratified the 15^th day of May, 2024.

Approved the 21^st day of May, 2024.

Tax Implications

FAQ’s

South Carolina NIL FAQ’s

What is the South Carolina NIL Law?

The South Carolina NIL Law is a bipartisan proposal that will allow student-athletes to begin accepting compensation for their name, image and likeness – collectively referred to as NIL.

When does South Carolina NIL Compliance Start?

South Carolina NIL started on July 1, 2021, per the NCAA Interim Policies and with the passage of Senate Bill 685, South Carolina State NIL law also took effect on July 1, 2021.

How does South Carolina NIL affect NCAA Student-Athletes?

South Carolina NCAA Student-Athletes will be able to earn compensation for the use of her or his name, image, or likeness (NIL) through a multitude of different opportunities. Student-Athletes can now make money for things such as endorsements, sponsorships, appearances, autographs, memorabilia, podcasts, camps, clinics, private lessons, crowdfunding, and many more!

What are South Carolina Name, Image, and Likeness Best Practices?

Both athletes and administrators in the State of South Carolina should start by making sure they have a proper understanding of the rules and regulations set forth by Senate Bill 685. A working knowledge of the ‘Dos and Don’ts’ for South Carolina NIL will allow all parties to safely and successfully navigate the new landscape. The next most important aspect would be the compliance component of NIL. Not only do students need to make sure they are entering agreements that are compliant with the passed state regulations, but they need to make sure they are transparent with their school to avoid any institutional conflicts.

Colleges / Institutions

NCAA South Carolina Schools

What schools are affected by South Carolina NIL?

All institutions with NCAA athletic programs are affected by NIL. In the state of South Carolina, the following schools will be affected:

College of Charleston
University of South Carolina Upstate
Winthrop University
Clemson University
Coastal Carolina University
University of South Carolina, Columbia
Charleston Southern University
Furman University
Presbyterian College
South Carolina State University
The Citadel
Wofford College

Allen University
Anderson University
Benedict College
Claflin University
Coker University
Converse University
Erskine College
Francis Marion University
Lander University
Limestone University
Newberry College
North Greenville University
Southern Wesleyan University
University of South Carolina Aiken
University of South Carolina Beaufort

NAIA

Columbia College
Columbia International University
Morris College
Voorhees College

NJCAA

Denmark Technical College
Florence-Darlington Technical College
Northeastern Technical College
Spartanburg Methodist College
University of South Carolina Lancaster
University of South Carolina Salkehatchie
University of South Carolina Sumter
University of South Carolina Union

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South Carolina NIL Law for NCAA

South Carolina NIL Law

South Carolina NIL Tax Implications

South Carolina NIL FAQ’s

What is the South Carolina NIL Law?

When does South Carolina NIL Compliance Start?

How does South Carolina NIL affect NCAA Student-Athletes?

What are South Carolina Name, Image, and Likeness Best Practices?

NCAA South Carolina Schools

What schools are affected by South Carolina NIL?

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