Terms & Definitions


(Name, Image, Likeness)

What is NIL?

NIL refers to the rights of college athletes to monetize and profit from their name, image, and likeness (NIL) or personal brand.

What does NIL allow a student athlete to do?

With the NCAA’s rule changes in 2021 related to name, image, and likeness, student-athletes are now allowed to receive financial compensation for activities like hosting camps, promoting brands via social media or autograph appearances.

Is there a limit to how much NIL money a student can make?

No, student-athletes can use their name, image and likeness for as many opportunities as they see fit. NIL opportunities should not interfere with their education and athletic commitments.

What is an NIL deal?

A deal that allows for endorsements, sponsorships, partnerships and overall business relationships on and off the field.

Do all colleges have the same NIL rules?

No. All colleges/conferences/states have their own NIL rules.

Lyle Adams


Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.