Meet the team behind Spry’s compliance solution. Each week we share stories from the team at Spry highlighting their journey to joining the team, the work they do, and some quirky fun along the way.

Katie Holm

Position on the Team: Director of Content

Hometown: Raleigh, NC 

Joined the Team: 2020

Employee: No. 4

Tell us a little bit about your background and what you did prior to joining Spry:
My first career was in television. I started in Hollywood with scripted television shows and studios, but eventually moved to DC and worked my way up to being a producer telling stories for educational television. I took a bit of a career change into marketing and communications, eventually telling stories for startup software companies as a Product Marketer.

In your own words, what do you do at Spry:
Spry is an opportunity for me to marry two passions of mine: startup software and educational storytelling. My job is to create as engaging material as possible to help student-athletes learn to be their own best advocate.

What has been your favorite moment while being a Spry team member?
Definitely when the NIL Education portal went live in our app, and getting to see student-athletes interact with the educational articles and videos.

What do you like to do in your spare time?
I have two young children, so I have no spare time. 

What is your favorite college sport to watch?
Umm…Probably basketball. Growing up on Tobacco Road, it is hard to escape. 

Did you play a sport in college? If so, tell us about your experience as a student athlete:
Hahaha, no. I am way too clumsy for sports (I trip and fall walking slowly on clean, flat level surfaces). Also, I went to a very intense Arts Conservatory for college. There were no sports teams. 

What is your biggest hope that NIL unlocks for student athletes?
Opportunity. It can be such a great way to try new things, learn new skills, and build networks that can support them throughout their lifetime. 

If you could give one piece of advice to student athletes, what would it be?
Having an informed opinion is powerful and empowering, it can support you in so many different ways so continue to feed your curiosity!

Read Next: Meet Matt Suchecki, Spry’s Customer Success Manager

Lyle Adams


Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.