Camp 101: A checklist for running a camp using your Name, Image and Likeness (NIL)

Summer Camp

With summer right around the corner (as well as some states passing NIL legislation), a great opportunity for a student-athlete to use their name, image, and likeness (NIL) will be hosting a summer camp or clinic. While most camps focus on planning the on-field and on-court instruction, it is important for student-athletes to remember that there are many other factors that they need to consider. Keep reading to find some suggestions to consider before the first day of camp*

Consider Creating an LLC

A limited liability company is a business structure whereby the owners are not personally liable for the company’s debts or liabilities. Limited liability companies are hybrid entities that combine the characteristics of a corporation with those of a partnership or sole proprietorship. While this is not required, an LLC could provide liability for you and help protect you from many unexpected scenarios. 

Understand State-Specific Requirements

Each state has different rules for operating a business, such as a camp. For example, some states require that you have a license to run a camp or clinic. Be sure to check that you are within specific state laws and regulations when considering starting a camp.

Protect Yourself and Your Camp Participants | Consider Insurance 

Insurance is one of the critical components of running a camp that is often overlooked. If you are running your own camp, you should consider securing insurance to cover your operation. Below is a list of insurance coverage options to look into,  depending on the type or size of the camp you are running. Be sure to consult with an insurance professional before making a decision:

  • General Liability Insurance: General liability insurance protects you against property damage, advertising injury claims, personal injury claims, and bodily injury claims. As a business owner or contractor, you are usually required to have a form of general liability coverage to shield you from such unexpected situations. A single accident might lead to a lawsuit that could be beyond your financial abilities. 
  • Property: Covers property damage caused to a third party by you, your employees, or your camp operations.
  • Accidental medical insurance: This coverage protects campers, staffers, visitors, and others. Since accidents can and do happen all the time at camp, this policy could be invaluable for compensating injured parties who require medical care.
  • Worker compensation: Should be considered if you are employing others to help work your camp/clinic.
  • Health insurance for the owner, staff, and campers

Draft a Liability Waiver

A  “waiver”  is  a  written  agreement  before  injuries  occur;  they make  people  aware  of possible risk of injury. Explore the option of having an attorney draft a liability waiver. This will dramatically reduce your risk in a scenario where someone gets injured at your sports camp. It is also important to note that waivers are not legally binding when it comes to minors. If working with children under 18 years of age, you must have the waivers signed by their responsible guardian.

Develop a Plan

NIL Summer Camp Checklist

Each of these steps should help get you closer to a successful and profitable summer camp.  However, we recommend that you include your coach in any plans that you make and follow up with your athletic department, as well as a legal representative, with outstanding questions.

Matt S Blog Author
Matt Suchecki


Matt is a customer success professional who loves helping Spry's clients solve problems. With 5+ years of consulting experience in helping clients implement new technologies to improve their operational efficiencies, Matt also holds a master's degree in Sports Management from Columbia University.