New Partnership with the CCCAA
Spry/Accelerate selected to assist CCCAA with Name-Image-Likeness compliance
Last week, the California Community College Athletic Association (CCCAA) selected Spry and Accelerate Sports Ventures as their NIL partner to help CCCAA student-athletes navigate the evolving name, image and likeness landscape
The 110 member colleagues will utilize Spry’s technology to ensure student-athletes remain compliant with SB-26 and Accelerate Sports Ventures will provide curated education content and videos for coaches, administrators, and student-athletes. Together, Spry and Accelerate will provide the support to help CCCAA seamlessly integrate NIL compliance, education, and oversight into their athletic department operations allowing staff to remain focused on the student-athletes.
“Name, image and likeness affects all college student-athletes in California so it was important that CCCAA state office take the lead in helping our member schools fulfill their obligations under the law,” said Executive Director, Jennifer Cardone. “This is an evolving part of college athletics and having experts such as Spry/Accelerate will help keep us ahead of the curve.”
Spry CEO Lyle Adams, echoed those thoughts.
“Collegiate athletics is in the middle of a transformative period due to NIL and SB 26,” he said. “ALL student-athletes now have the opportunity to monetize and profit from their name, image, and likeness. I’m excited to partner with the CCCAA to help their members and the entire student-athlete population navigate this new landscape.”
Spry/Accelerate will help CCCAA member institutions in drafting institutional-specific NIL policies, and will provide dedicated Spry Customer Success representatives to assist with onboarding and Kanoe Bandy, Taft College Athletic Director and CCCAA Management Council Chair, is also excited about the partnership and what it means for CCCAA schools.
“This is a top-to-bottom solution for our schools,” she said. “I am looking forward to working with folks at Spry/Accelerate. They will help to ensure that our institutions and student-athletes are in compliance with the NIL laws.
“There is a misconception that NIL doesn’t apply to community college student-athletes, but it does,” Bandy added. “Besides California law requiring all student-athletes to disclose whether or not they have NIL opportunities, we’re hopeful those opportunities find our student-athletes while they’re with us. Additionally, many will move onto the four-year level and we want to help prepare them with critical NIL education.”
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