Terms & Definitions

Promotional Appearance

What is a promotional appearance?

A promotional appearance is an activity in which a student-athlete uses their name, image or likeness to promote the interest of a commercial entity, an educational institution, charitable organization or themselves.

Can student-athletes participate in promotional appearances?

NIL legislation has allowed student-athletes to participate in events and appearances while receiving compensation. The promotional appearance should be reported to the school so that compliance staff can confirm student-athletes may represent themselves and the Institution with the brand hosting the appearance. Prior to the passage of NIL legislation, student-athletes were permissible to participate in promotional activities on behalf of their educational institution or charitable organizations.


Related Terms:

Lyle Adams


Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.