Spry Founder, Lyle Adams, Speaks to Latin Business Today About NIL Opportunities for Minority Student-Athletes

NIL and Hispanic Heritage Month

September 15 to October 14 is recognized as National Hispanic Month. This is a time when we celebrate Hispanic Heritage Month to recognize the achievements and contributions of Hispanic American who have inspired others to achieve success.  The NCAA has said that 4.1% of their student-athletes identify as Hispanic or Latino and many are first generation college students. There are so many stories to tell among this population of student-athletes. 

Over the summer Spry CEO, Lyle Adams, sat with Dave Torromeowriter for Latin Business Today, to discuss NIL legislation.  The conversation touched on how NIL legislation has opened a door for all student-athletes to find new branding and revenue opportunities.  And, Lyle spoke about his background as a minority student-athlete, touching on ways that the NIL legislation could have benefitted him during his collegiate soccer career.

NIL opportunities should be available for all student-athletes regardless of race, sport or size of their institution.  The guidelines that have been put in place, such as education requirements, empower student-athletes not only financially but set them up for continued success. In the 3 months since NIL legislation has passed, we have learned that opportunities are not only going to athletes at Division I but there are deals being signed at all levels.  This goes to show that all athletes have the chance to take advantage of NIL opportunities if they are given the right guidance from their coaches and Athletic Departments.

Click here to listen to Lyle’s conversation with Latin Business Today.

Lyle Adams


Lyle was a member of the 2007 NCAA Men’s Soccer Championship team at Wake Forest. After embarking on a professional soccer career, Lyle transitioned to the tech industry, where he was one of the first 100 employees at Uber, designing platforms and tools for data consumers. Lyle also holds a Master’s in Sports Management from Columbia University.